NPD Acquires Neilsen U.S. Market Services for Book Industry
On January 20th, the NPD Group announced their acquisition of Neilsen U.S. market information for the book industry. The acquisition includes U.S.-based BookScan, PubTrack™ Digital, PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet®. The NPD Group provides marketing information and business solutions on the world's leading brands including apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, food consumption and services, home, and now books and e-books.
With this acquisition, the NPD Group will offer sales tracking for physical and digital books along with buyer demographics and insights into print and digital trends. BookScan tracks approximately 85 percent of U.S. retail sales of physical books, making them the larges point-of-sale tracking service for English-language books in the country; and PubTrack Digital provides comprehensive views of the digital market based on information from 30+ publishers. PubTrack™ Higher Education, PubTrack™ Christian, Books & Consumers™, PubEasy®, and PubNet® are all niche tracking services that will also be NPD-branded services in the U.S.
This acquisition does not include Neilsen BookScan services offered internationally. In an interview with Publishing Perspectives, Nielsen senior vice president and global managing director, Jonathan Stolper, says “NPD has acquired the US Nielsen Book services, not the business. Nielsen will continue to provide full operational support for all newly branded NPD US book services during a transition period in which there will be no change of service.”
NPD President and Chief Operation Officer, Karyn Schoenbart, had this to say about the newly acquired services: “Industry expertise is a hallmark of NPD, and we are excited to add services for the book industry. Like many of our industries, publishing is experiencing rapid and dramatic change. By combining data and industry expertise, we will be able to give the industry a winning advantage in understanding and anticipating trends."
During the transition period, Nielsen will continue to provide operations support.